Benchmarks

Find out whether your churn is normal for a company your size

A 4% monthly churn rate is a catastrophe for one business and unremarkable for another. Without a peer group, you cannot tell which one you are.

Roadmap — not available yet

This page describes planned work, not shipped software. It is here so you can see where Bastle is heading before you commit — everything without this label is available today.

What is Benchmarks?

Benchmarks is a planned Bastle feature that will compare your churn, growth, ARPU, LTV and quick ratio against companies in a similar revenue cohort, using anonymised, aggregated data contributed by workspaces that opt in. It is not available yet: the comparison is only meaningful once enough companies have opted in to make a cohort representative, and publishing peer figures before then would mean inventing them.

Roadmap

Not available yet, and here is why

Benchmarks depends on contributed data. A peer cohort assembled from too few companies produces a median that moves when one of them has a bad month, and a comparison built on that is worse than no comparison because it feels authoritative. Bastle has no customers yet, so there is no cohort. The screen is built; the dataset behind it has to be earned.

Requires enough opted-in workspaces for a cohort to be statistically meaningful
Contribution will be opt-in, anonymised and aggregated — never per-company figures
Until then, no peer numbers are shown anywhere in the product

12-month MRR forecast

3 scenarios

Conservative: $214k
Base: $268k
Aggressive: $310k

The design

What it will show when it ships

You will be placed in a cohort by revenue band and see your position on a quartile scale for each metric, with a plain-English reading rather than a number to decode. The screen exists in the demo today so you can judge the design — every figure in it is illustrative sample data, clearly labelled, and none of it comes from real companies.

Cohort assigned by revenue band, with quartile position per metric
Churn, growth, ARPU, LTV, quick ratio and failed-payment rates
Plain-English verdicts rather than a table you have to interpret

bastle.co/demo/benchmarks

Open

This is the real product running on sample data. Click to use it.

Contribution

Opt in, or do not

Benchmarks will only ever use data from workspaces that have explicitly agreed to contribute, aggregated so that no individual company's figures can be recovered from the output. The toggle sits in the product, defaults are conservative, and turning it off will never remove access to anything you have already got.

Explicit opt-in per workspace, reversible at any time
Aggregated into cohort statistics; per-company values are never exposed
No feature is gated behind agreeing to contribute

Why did MRR drop last month?

MRR fell $4,180 (−3.1%) in March. Almost all of it is contraction, not cancellations: 31 Scale customers downgraded to Growth after the annual renewal window opened.

47 customers3 plansMRR movement ledger

Meanwhile

What you can use today instead

Your own history is the most honest benchmark available, and it ships now. Cohort retention tables show whether the customers you acquire this quarter are better than the ones you acquired last year, and segmentation shows which parts of the business are carrying the average. That comparison is available immediately and does not depend on anyone else's data.

Cohort retention tables comparing every signup month against the others
Segment comparison to find which part of the business sets the average
Trendlines and goals to judge a metric against your own trajectory

MRR

+5.2%

$162,400

Net revenue churn

−0.3pp

2.1%

Active customers

+38

1,284

ARPU

+1.4%

$126.48

Where this connects

Benchmarks reads the same normalised billing history as the rest of Bastle, so a change in one place shows up in the others without an export.

Metrics

Most analytics tools hand you a number and ask you to trust it.

Learn more

Forecasting

Every forecast is wrong.

Learn more

Segmentation

A single company-wide churn rate is an average of several different businesses.

Learn more

Recover

Involuntary churn is customers leaving by accident.

Learn more

Keep going: see everything Bastle does, look up the maths behind any number in the metric glossary, or run a figure through the free calculators.

Practical questions are usually answered by the connector list, an honest comparison with the alternatives, or the same product framed for founders and for finance teams.

Frequently asked questions

Can I use Benchmarks today?

No. Benchmarks is on the roadmap and is not available. The screen appears in the public demo so you can see the design, and every number in it is illustrative sample data rather than real peer data. Nothing in the product currently compares your metrics against other companies.

When will Benchmarks ship?

When there are enough opted-in workspaces for cohorts to be meaningful, which depends on adoption rather than on engineering time. Committing to a date would mean either shipping a cohort built from too few companies or missing the date, and neither is worth the announcement. Progress is posted in the changelog.

Where will the benchmark data come from?

From Bastle workspaces that explicitly opt in to contribute, aggregated into cohort statistics. No individual company's metrics will be exposed, and no data will be included from a workspace that has not agreed. Bastle will not buy or scrape peer data to fill the gap, because a benchmark whose provenance you cannot explain is not worth comparing yourself against.

How will cohorts be defined?

Primarily by revenue band, because that correlates more strongly with what healthy churn and growth look like than industry labels do. A self-serve product at a low price point and an enterprise product at a high one have structurally different retention, and a cohort that mixes them produces a median describing neither.

What should I compare against in the meantime?

Your own history, which is available now and is arguably the more actionable comparison anyway. Cohort retention tables show whether recent signups retain better than older ones, segment comparison shows which parts of the business are dragging the blended average, and goals let you judge a metric against the trajectory you committed to rather than against a stranger's median.

Start with what already ships.

Benchmarks is still on the roadmap. Everything else — metrics, Ask, dunning, cancellation insights and forecasting — is live today and free while Bastle is in beta.

Start free Explore the live demo